What football has failed to realize with all this their financial fair play rule is that the world is not equal. Instead of them trying to stifle rich football clubs, they should encourage smaller clubs to do better to expand their revenue. Get a rich sugar daddy or expand your fan base to have more revenue to compete. Look at Newcastle United in England. They got a rich sugar daddy and are competing with the big boys, even winning a trophy last season. Financial fair play rule in football would still not help small clubs to compete.