The NBA’s global expansion has significantly broadened its audience, with games now being broadcast worldwide. This has led to increased international fan engagement, more talent from overseas, and lucrative broadcasting and sponsorship deals. The league's outreach, especially in countries like China, Europe, and Africa, has also enhanced its cultural influence and commercial success. Global players like Giannis Antetokounmpo and Luka Dončić highlight how this expansion has reshaped the league's identity.