I think technology has played a huge role in transforming the game experience, especially during the pandemic. Virtual fans added a unique aspect, making games feel more engaging even when in-person attendance wasn’t possible. Beyond that, advanced camera angles and virtual enhancements have allowed fans to experience the game in new ways, offering perspectives that weren’t possible before. I do believe virtual experiences will continue to evolve, even after the pandemic, as the NBA explores new ways to make the fan experience more immersive. Innovations like augmented reality and live-streamed player perspectives could be next, bringing fans even closer to the action.