Yes, cricket has the potential to expand into new markets like the U.S., although it faces significant challenges. The existing popularity of other sports like American football, baseball, basketball, and soccer creates strong competition for viewership and participation.
However, the growing South Asian diaspora in the U.S. provides a built-in audience and a potential base for growth. Efforts to promote the sport through professional leagues like Major League Cricket (MLC), which launched in 2023, and increased media coverage could help raise awareness and attract new fans.