The rapid evolution of US combat sports is reshaping its future. The rise of women's MMA has created new stars and rivalries, while promotions like Bare Knuckle Fighting Championship are blending raw combat with entertainment, attracting a broader audience. The crossover between MMA and celebrities—whether through high-profile media appearances or crossover fights—brings new fans and expands the sport’s appeal beyond traditional boundaries, pushing it into mainstream culture. This fusion of sports and entertainment is creating a dynamic, ever-growing landscape.