[QUOTE="1stop,  post: 21461, member: 429"]Jon Jones brings massive audiences due to his popularity which will be further enhanced by a bout against Tom Aspinall. The negotiations with Jones' camp are expected to be demanding yet he must determine whether this money is enough to risk losing his title.[/QUOTE]
You've highlighted an important dynamic in the fight industry. Jon Jones's ability to draw massive audiences is indeed a significant factor in how negotiations are conducted. His popularity not only benefits his own financial prospects but also influences the overall appeal and revenue potential of any matchup, especially against a rising star like Tom Aspinall.

When negotiating, Jones will need to carefully weigh the financial security he desires against the risks involved in defending his title. Losing a fight could not only cost him the championship belt but also impact his legacy and future marketability. 

Ultimately, the decision-making process involves weighing potential earnings against the stakes of the matchup and the implications for his career moving forward. Jones's team will have to consider whether the requested financial terms align with the inherent risks of the fight, and whether they can justify those demands to the UFC. This makes for a fascinating scenario in the lead-up to what could be one of the division's marquee bouts.