[quote="METALGOD"]
Yes he was he it was all over other sites he advocate to have the change he got in Vince’s head to do it there were others but he was the big one
[/quote]


The World Wrestling Entertainment (WWE) transitioned to TV-PG from TV-14 for a number of reasons, including:
To appeal to younger viewers
WWE CEO Linda McMahon described the move as a way to appeal to a wider audience and encourage brand loyalty.
To appeal to sponsors
Former WWE chief marketing officer Michelle Wilson confirmed that the move was a result of WWE appealing to sponsors.
After the Chris Benoit tragedy
The 2007 double murder and suicide of Chris Benoit accelerated WWE's shift towards a more family-friendly format.
To increase revenue
WWE reported that their revenue nearly tripled after the move to TV-PG, due to corporate partnerships with companies like Mattel and Post Cereals.