Mixed martial arts' scene has been dramatically changed by different social media platforms. MMA fighters can now interact with their supporters through social media networks, such as Facebook and TikTok, which enables for building stronger connections with them. They also use social media to promote themselves and secure sponsorship. This extensive reach allows them to engage with audiences all over the world, enhancing the global presence of MMA. Furthermore, social media aids in the creation of interesting fighter stories and narratives, attracting viewers and increasing their interest in upcoming fights.