Atlanta United’s success stems from a combination of strong fan engagement, smart team-building, and creating an exciting matchday atmosphere. The club’s commitment to building a team that plays attractive, attacking soccer has resonated with fans, while their emphasis on community involvement and leveraging the city’s diverse culture has fostered a loyal following. Other MLS teams can learn from Atlanta’s focus on creating an electric environment in their stadiums, investing in high-profile international players, and ensuring they connect with local fans through outreach and events.