Corporate sponsorships, like jersey deals and stadium naming rights, have played a pivotal role in soccer's growth in the US, bringing financial stability and visibility to the sport. However, while sponsorships are essential, they alone won’t sustain long-term growth. Personally, I believe grassroots investments are crucial to building a deeper talent pipeline. Expanding youth programs and creating accessible opportunities for diverse communities will ensure soccer’s growth beyond the commercial aspect. Long-term success will rely on a balance of both strong sponsorships and solid grassroots foundations.