The US Open Cup is often overlooked despite its rich history and unique format. Personally, I think its potential is huge, especially for lower-division teams to showcase their talent. To elevate its profile, the competition needs better marketing—highlighting the underdog stories, and improving TV coverage with primetime slots. More fan engagement, such as local matchdays or fan events, could make it a central part of US soccer culture, emphasizing its role as a true national cup competition.