For cities like Nashville and Charlotte to embrace soccer, MLS must focus on grassroots engagement, community involvement, and building local rivalries. Hosting events, establishing strong youth programs, and integrating with local culture are essential for fostering a passionate fanbase. MLS can also partner with local businesses to create a strong sense of identity around each team. Untapped regions, like the Pacific Northwest’s smaller cities or mid-sized cities in the South and Midwest, could become soccer hotspots by focusing on regional identity, diverse populations, and accessibility. With the right investment in infrastructure and community outreach, even less traditional soccer markets can thrive.