The World Wrestling Entertainment has shifted from the Attitude Era to the PG Era in 2008, when they movee to TV-PG. The PG Era was a move to create more family-friendly content to appeal to younger fans and make the business more advertiser-friendly. The Attitude Era was a period of extreme violence.  The company targeted adults as its audience.but PG Era was a shift to family-friendly content, with the goal of appealing to younger fans.