[QUOTE="eLdavis,  post: 15919, member: 109"]For the top MMA fans, what are some of the famous rivalry you have ever seen, and how did it impact the world of MMA in general?[/QUOTE]
MMA has seen several intense rivalries that have significantly impacted the sport and its popularity. Here are some notable ones:

1. **Tito Ortiz vs. Ken Shamrock**:
   - This rivalry helped bring mainstream attention to the UFC. Their heated clashes and personal animosities culminated in three fights, with Ortiz winning two. Their feud transcended the cage, drawing in fans from outside the sport and setting the stage for future rivalries.

2. **Chuck Liddell vs. Randy Couture**:
   - Liddell and Couture's rivalry symbolized the early days of the UFC's rise in popularity. Their bouts were characterized by differing fighting styles and techniques. Couture won their first fight, but Liddell emerged victorious in the subsequent matches. This rivalry fueled interest in the light heavyweight division and showcased the appeal of MMA to a wider audience.

3. **Anderson Silva vs. Chael Sonnen**:
   - This rivalry was marked by Sonnen's brash trash-talking and Silva's calm demeanor. Their fight at UFC 117 is one of the most memorable bouts in UFC history, with Silva coming back to win via submission in the fifth round. The build-up to the fight, largely due to Sonnen’s promotional skills, increased pay-per-view buys and brought more fans to the sport.

4. **Jon Jones vs. Daniel Cormier**:
   - This rivalry is one of the most intense in MMA, characterized by personal animosity and dramatic encounters. Their first fight at UFC 182 garnered immense attention and highlighted the light heavyweight division's competitiveness. The fallout from their rivalry and Jones's controversies have kept them in the spotlight, enhancing MMA's narrative complexity.

5. **Conor McGregor vs. Nate Diaz**:
   - The rivalry escalated through their press tours and two fights, with Diaz handing McGregor his first UFC loss. Their confrontations sparked significant media coverage, bringing in casual fans and boosting interest in the sport. The rivalry emphasized the importance of personality and promotion in MMA.

6. **Khabib Nurmagomedov vs. Conor McGregor**:
   - This rivalry lifted MMA to new heights of global attention. The build-up to their fight at UFC 229 was marked by personal insults and cultural clashes. Khabib's victory not only solidified his legacy but also showed how rivalries could tap into broader themes of loyalty and respect within the sport.

These rivalries have not only elevated the athletes involved but also played a crucial role in shaping the cultural perception of MMA, contributing to its growth and mainstream acceptance. They generate high viewership, increase popularity, and create narratives that resonate with fans, cementing the sport's place in modern entertainment.