Soccer and basketball in the U.S. both have strong followings, but basketball traditionally leads in popularity. The NBA’s global reach, star power, and cultural influence keep it at the forefront. However, soccer is steadily growing, especially with increased youth participation, the success of the USMNT, and events like the 2026 World Cup. The rise of Major League Soccer (MLS) and international exposure is helping soccer close the gap, but basketball still holds a larger fan base in terms of media presence and commercial impact.