[QUOTE="Shuva,  post: 27116, member: 149"]
Sports commercialization is driven by global viewership, corporate sponsorships, and media rights. Teams, leagues, and athletes generate massive revenues through advertising, merchandise, and endorsements. Digital platforms amplify monetization, while fan engagement fuels demand. High stakes and financial opportunities make commercialization essential for sustainability and growth.
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Sports have been commercialized so much due to the fact that now there are many leagues that have been started all over the world. These leagues have commercialized sports as many advertisers usually promote their companies and products in many ways. They conduct offline marketing of their products. This leads to commercialization of products.