Current TV deals, like ESPN and Apple TV’s MLS partnership, are a step forward but still have room for growth in promoting soccer to casual fans. Personally, I think broadcasters could improve by offering more in-depth analysis, behind-the-scenes content, and localized broadcasts. Expanding coverage of international competitions like Copa America and Champions League, with user-friendly apps and free-to-air options, would also help engage a broader audience. Creating accessible, engaging content could make soccer more relatable and exciting for new fans.