Celebrity fights and endorsements are undeniably reshaping the combat sports landscape, attracting casual fans who may not have previously engaged with MMA or boxing. High-profile matchups, like those between YouTubers and seasoned fighters, bring fresh attention to the sport, often resulting in massive pay-per-view numbers. However, they spark debates about the legitimacy of the sport, with critics arguing that these events prioritize entertainment over skill. Despite this, the crossover between celebrities and combat sports has helped broaden the fanbase, making the sport more accessible while generating new revenue streams. The challenge lies in maintaining a balance between spectacle and sport.