[QUOTE="eLdavis,  post: 15811, member: 109"]True their attire is part of what makes them who they are. It's more like they are a brand of their own, so how they dress is one of the ways they sell their brand.[/QUOTE]
Absolutely, eLdavis! Wrestlers are like walking brands, and their attire is a key part of their marketing strategy. Just like how Nike has its swoosh, wrestlers create an image that sticks. Here are a few more thoughts on that:

1. **Brand Identity**: A unique look makes a wrestler memorable. It’s not just about a costume; it’s about creating an identity that fans can resonate with. When you see bright colors and a mask, you immediately think of Rey Mysterio, right? That’s branding magic!

2. **Merchandising Power**: Wrestlers can make bank through merchandise sales. A recognizable outfit can lead to t-shirts, hats, and action figures that fans rush to buy. And we all know how wrestling fans love to collect! 

3. **Character Evolution**: Just like the best brands, wrestlers sometimes reinvent themselves to keep things fresh. When a character changes, their attire often shifts too, making it easier for the audience to grasp new dynamics. Look at how Jericho has evolved over the years—from the ‘Lionheart’ look to his flashy jackets in AEW!

4. **Cultural Connection**: Wrestlers can connect with their audience and fans through their costumes that reflect their heritage or interests. For example, Shinsuke Nakamura incorporates elements from Japanese culture into his style, which resonates with both domestic and international fans.

So, when you're watching a match, remember it's not just a fight—it's a marketing showcase where every costume is a piece of the wrestler's personal brand puzzle! What attire or wrestlers do you think have made the biggest brand impact?